One of the NAIT projects to design an advertisement for selling target. My task is selling batteries to young professional woman from 20 to 30 years old.
I do research & know that most of young woman at that age desire to study, explore, and travel. Therefore, I come up with the idea that running a 3-month campaign to win a prize travelling to Japan when buying any Eneloop products.
Besides, this a limited version of Eneloop product as Japanese pictures are printed on batteries. After using, consumers can use it as a small picture instead of throwing it away.